I wouldn't exactly call it "mega" plump. It took me about 3 applications to get the desired look but it never clumped up and it held my curl. Love that! So for $3.99 you really cannot go wrong with this mascara. If you like mascara where you only need one layer, then this isn't for you. If you like a product that is buildable, this will be perfect.
As much as I love my Covergirl Lash Blast, it does not quite hold my curl like this Wet n Wild product that it half it's price! With almost all my mascaras I have to re-curl after the mascara is semi-dry. Not with the Megaplump.
I'm super impressed with Wet n Wild products. I'm not a make-up snob either, I just never paid too much attention to the end of the aisle displays. Now they are where I will head to first.